Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Six month programs that improve communication and performance.
Leadership coaching for managers that lifts your metrics
Practical coaching with clear goals and measurable outcomes.
Develop confident people leaders across your organisation
Strategic Roadmapping
Coach the manager skills
Difficult conversations mastery
Measurable outcomes
Scale from 4 to 18 coachees
Free Fit Call
Strategic Roadmapping
Coach the manager skills
Difficult conversations mastery
Measurable outcomes
Scale from 4 to 18 coachees
Free Fit Call
Strategic Roadmapping
Coach the manager skills
Difficult conversations mastery
Measurable outcomes
Scale from 4 to 18 coachees
Free Fit Call
Trusted by HR leaders across Australia to develop confident people managers
Trusted by HR leaders across Australia to develop confident people managers
Trusted by HR leaders across Australia to develop confident people managers
85%
85%
Managers report greater confidence after coaching
12–24 weeks
12–24 weeks
Typical window for visible behaviour change
Typical window for visible behaviour change
Quality of 1 to 1s up
Better 1 to 1s and team performance
Managers run focused check ins, unblock work faster, and follow through.
Quality of 1 to 1s up
Better 1 to 1s and team performance
Managers run focused check ins, unblock work faster, and follow through.
Escalations down
Confident difficult conversations
Issues addressed early with less escalation and cleaner outcomes.
Escalations down
Confident difficult conversations
Issues addressed early with less escalation and cleaner outcomes.
Voluntary turnover down
Higher engagement and retention
Teams feel supported and stay longer as leaders coach and recognise wins.
Voluntary turnover down
Higher engagement and retention
Teams feel supported and stay longer as leaders coach and recognise wins.
Manager confidence up
Stronger manager as coach culture
Leaders coach, delegate, and build capability across the team.
Manager confidence up
Stronger manager as coach culture
Leaders coach, delegate, and build capability across the team.
A simple coaching pathway
built for organisations
A simple coaching pathway
built for organisations
01
Discovery and fit
30 minute call with HR and Jen. Map roles, goals, readiness, and confidentiality.
01
Discovery and fit
30 minute call with HR and Jen. Map roles, goals, readiness, and confidentiality.
02
6 month coaching
10 to 12 sessions, fortnightly. In role experiments, reflections, and short skill drills. Optional stakeholder touchpoints.
02
6 month coaching
10 to 12 sessions, fortnightly. In role experiments, reflections, and short skill drills. Optional stakeholder touchpoints.
03
Review and scale
Close out report with outcomes against goals. Options to extend or roll into a cohort.
03
Review and scale
Close out report with outcomes against goals. Options to extend or roll into a cohort.
Coaching Maturity Check
01
Structured coaching
How often do managers schedule intentional coaching conversations with their team members (beyond day-to-day problem solving)?
02
Leadership commitment
To what extent do senior leaders role-model coaching behaviours and support managers to coach rather than just direct?
03
Skills and tools
How confident are your managers that they have the skills, tools and frameworks to coach effectively?
04
Measures and outcomes
How clearly are coaching outcomes linked to business and people metrics (e.g. performance, retention, engagement)?
05
Time and support
How consistently does your organisation protect time and create space for managers to coach, even when things are busy?
Coaching Maturity Check
01
Structured coaching
How often do managers schedule intentional coaching conversations with their team members (beyond day-to-day problem solving)?
02
Leadership commitment
To what extent do senior leaders role-model coaching behaviours and support managers to coach rather than just direct?
03
Skills and tools
How confident are your managers that they have the skills, tools and frameworks to coach effectively?
04
Measures and outcomes
How clearly are coaching outcomes linked to business and people metrics (e.g. performance, retention, engagement)?
05
Time and support
How consistently does your organisation protect time and create space for managers to coach, even when things are busy?
Coaching Maturity Check
01
Structured coaching
How often do managers schedule intentional coaching conversations with their team members (beyond day-to-day problem solving)?
02
Leadership commitment
To what extent do senior leaders role-model coaching behaviours and support managers to coach rather than just direct?
03
Skills and tools
How confident are your managers that they have the skills, tools and frameworks to coach effectively?
04
Measures and outcomes
How clearly are coaching outcomes linked to business and people metrics (e.g. performance, retention, engagement)?
05
Time and support
How consistently does your organisation protect time and create space for managers to coach, even when things are busy?
Jennifer Cains
Leadership Coach and Founder, Advice for Good
Leadership Coach and Founder, Advice for Good
I am a senior leader with a commercial background who now coaches other leaders to communicate clearly, lead with confidence, and deliver stronger business and people outcomes.
I partner with HR leaders and executives to set clear goals, coach in role, and track progress across a six month program. Sessions are practical and focused on real work, so managers apply new skills between meetings. If you want managers who coach, delegate and handle tough conversations early, I would love to help.
One-to-one and cohort programs for Australian organisations
Evidence-informed approach with commercial success measures agreed up front
Fortnightly sessions with clear actions to apply each week
Close out review with outcomes aligned to HR and business goals
Connect with me on LinkedIn.
Trusted by Top Companies:
Trusted by Top Companies:
Trusted by Top Companies:
Coaching programs built
for people managers
Coaching programs built
for people managers
Limited
Unlimited
Manager Coaching
Who it is for:
Emerging and frontline managers
10 to 12 one to one sessions, fortnightly
Goals set with HR and the manager
Difficult conversations, prioritisation, coaching skills
Actions to apply each week
Leadership Coaching
Who it is for:
Mid level leaders with cross functional work
10 to 12 one to one sessions, fortnightly
Kick off alignment with HR and the leader’s manager
Optional midpoint check in and close out with stakeholders
Focus on influence, accountability, and communication at scale
Organizational Leadership Coaching
Who it is for:
Organisations building a manager as coach culture
Small peer group series across 6 months
Mix of group workshops and short one to ones
Practice, feedback, and applied projects in role
Optional add ons like Manager 360 or team workshop
Accountability to move the needle forward and learn from other industry experts
Limited
Unlimited
Manager Coaching
Who it is for:
Emerging and frontline managers
10 to 12 one to one sessions, fortnightly
Goals set with HR and the manager
Difficult conversations, prioritisation, coaching skills
Actions to apply each week
Leadership Coaching
Who it is for:
Mid level leaders with cross functional work
10 to 12 one to one sessions, fortnightly
Kick off alignment with HR and the leader’s manager
Optional midpoint check in and close out with stakeholders
Focus on influence, accountability, and communication at scale
Organizational Leadership Coaching
Who it is for:
Organisations building a manager as coach culture
Small peer group series across 6 months
Mix of group workshops and short one to ones
Practice, feedback, and applied projects in role
Optional add ons like Manager 360 or team workshop
Accountability to move the needle forward and learn from other industry experts
Limited
Unlimited
Manager Coaching
Who it is for:
Emerging and frontline managers
10 to 12 one to one sessions, fortnightly
Goals set with HR and the manager
Difficult conversations, prioritisation, coaching skills
Actions to apply each week
Leadership Coaching
Who it is for:
Mid level leaders with cross functional work
10 to 12 one to one sessions, fortnightly
Kick off alignment with HR and the leader’s manager
Optional midpoint check in and close out with stakeholders
Focus on influence, accountability, and communication at scale
Organizational Leadership Coaching
Who it is for:
Organisations building a manager as coach culture
Small peer group series across 6 months
Mix of group workshops and short one to ones
Practice, feedback, and applied projects in role
Optional add ons like Manager 360 or team workshop
Accountability to move the needle forward and learn from other industry experts
See if we are
the right fit
A short call to align goals, roles, timing, and
success measures.
See if we are
the right fit
A short call to align goals, roles, timing, and
success measures.
See if we are
the right fit
A short call to align goals, roles, timing, and
success measures.